Make congestion pricing simple, fair and more transparent.
We implemented New York congestion pricing in just 30 days.
When Governor Kathy Hochul indefinitely paused the New York congestion pricing project, we launched congestion pricing for all bridges and tunnels entering Manhattan’s central business district. And we did it in 30 days.
In New York? Try it out:
Our formula for fairer congestion pricing:
Hassle-free discounts
In-app eligibility verification and identity authentication for low-income toll discounts or direct rebates.
Personalized pricing
Offer discounts for traveling off-peak, HOVs, clean air vehicles, veterans, essential workers and more.
Real-time transparency
Show pricing and charges in real-time, with no unexpected or late fees. And show where the revenue will be invested.
Customized engagement
Direct and personal communications to provide context, offer support and announce changes.
Introducing dynamic pricing for any zone or road.
With GoCarma, you can apply congestion pricing along any road or within any geographic boundary - at a fraction of the cost of other programs.
With options for infrastructure-light enforcement, GoCarma can make congestion pricing more affordable for city administrations and for drivers.
Welcome to convenience.
Hands-free activation
GoCarma activates when a user drives on a toll road, even if the app is fully closed on their phone.
No hardware. No inventory. No distribution. No driver distraction. No image review. No unnecessary GPS tracking. No battery drain. No license-plate look-up fees.
Vehicle confirmation
GoCarma automatically confirms the vehicle ID through Bluetooth connection.
The app reduces leakage caused by a failure to identify vehicles in toll transactions, image review processing costs and out-of-state look-up challenges.
Real-time processing
Transactions are processed in real time, with seamless API integration with any high-volume toll system.
Real-time transaction processing ensures costly delays are avoided and simplifies integration with existing toll systems.
No toll tags, no gantries.
Our infrastructure-light approach ensures a more cost-effective congestion pricing program. Drivers simply install the GoCarma app. Better yet, we offer flexible roadside imaging solutions for enforcement.
Universal interoperability
The GoCarma app works like a toll tag but better. It’s fully interoperable across any region. The app automatically verifies vehicles traveling through any toll facility. With seamless API integration, agencies can offer any traveler a reliable alternative.
Price for congestion.
Our end-to-end congestion pricing empowers you to apply pricing or credits that vary according to real-time traffic conditions.
Or price for air quality.
With GoCarma, you can also apply pricing or credits along any road that varies according to real-time air quality conditions.
For us, it’s personal.
GoCarma’s customized in-app communications system offers customer support, discounts for low-income drivers and low-polluting vehicles, plus traffic announcements, surveys and live chat sessions.
