Price any road, anywhere, anytime.
GoCarma’s smartphone-based road pricing suite of solutions automatically verify travel without infrastructure headaches.
We make road pricing affordable for agencies and simple for drivers.
Discover our end-to-end road pricing solutions:
Tolling
Congestion pricing
Road user charging
Travel behavior
HOV
Maximize your bottom line.
Cost-to-Collect (CTC) per transaction
< $0.18
Reduce failed transactions by offering drivers the option of using the GoCarma app.
Variable Customer Acquisition Cost (CAC)
$0.00
Scale up efficiency by using smartphones to price roads instead of toll tags or OBUs.
Infrastructure setup and maintenance costs
Near zero
Eliminate the need for heavy infrastructure.
Problems related to interoperability
None
Enjoy universal interoperability and seamless integration.
Our latest project
Managed Lanes in Baton Rouge, LA
GoCarma was selected by LA DOTD to operate its I-12 Managed Lanes along 16 miles in East Baton Rouge.
Learn how GoCarma is being used to optimize traffic flow in the 4th most congested city in the U.S.
Success in Texas
HOV verification in Dallas-Fort Worth
80,000 people use the GoCarma app to qualify for HOV toll discounts across the nation’s largest network of managed lanes.
We reduced HOV violations from >30% to <2%, processing half a million monthly HOV verifications.
Demonstrating fairer congestion pricing in New York.
Our smartphone app is working to prove it doesn’t have to be costly to solve New York's road congestion pricing challenges.
For us, it’s personal.
GoCarma’s customized in-app communications system offers customer support, discounts for low-income drivers and low-polluting vehicles, plus traffic announcements, surveys and live chat sessions.
Hear from our customers
“I can’t speak highly enough about working with Carma. The company understands the industry and offers unrivaled partnership.”
— Dan Lamers, Senior Program Manager, Transportation Planning, NCTCOG
"The Toyota culture is all about collaboration and being a good corporate citizen. By working with Carma, we're being innovative to the mobility culture of Toyota."
— Jennifer Zimmerman, IT Service, Design and Strategy Manager, Toyota
Next-generation privacy preservation
✓ In-app privacy center
✓ App activates along certain roads only
✓ App activates during certain hours only
✓ Transparent access to stored GPS data
✓ No unnecessary data collection
✓ No sharing of personal data
✓ User control of app permissions and preferences
✓ Access, modification and erasure of personal data
✓ Data hosted on AWS servers in the U.S. only
✓ SOC2 certification
Universal interoperability
The GoCarma app works like a toll tag but better. It’s fully interoperable across any region. The app automatically verifies vehicles traveling through any toll facility. With seamless API integration, agencies can offer any traveler a reliable alternative.
